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When is Advertising Negative

 

Political advertisement should not be considered negative if it contains an element of truth. It enhances the substance of the political conversation. An ad is negative only to the extent that it distorts or conceals facts for the purpose of deceiving the public.

In this respect, the McCain/Palin ad which divulges the Obama/Ayers collaboration on certain projects should be considered a valuable public service. It exposes the quality of judgment and decision making that a potential president has.

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